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Brochure

The following is a reminder of the essence of our journey with the EUIPO Boards of Appeal, while captured in moments from the past, resonates with a timeless relevance. This is not merely a reflection on what we've achieved but a beacon guiding us towards what we aspire to accomplish. The foundations laid by two decades of dedication to intellectual property rights are now the springboard for future innovations and triumphs.

Let this viewing be both a tribute to our shared legacy and a catalyst for the next chapters we are yet to write. The EUIPO Boards of Appeal continue to shape the future of intellectual property with unwavering resolve. Together, let's embrace the challenges and opportunities ahead, inspired by our past and driven by our collective vision for what lies beyond.

Sessions

This session will address current procedural and substantive questions of the EU courts’ case-law in trade mark matters. The esteemed speakers include judges of the EU General Court in Luxembourg as well as Chairpersons of the EUIPO Boards of Appeal, who will share their invaluable perspectives and insights on the changing trade mark jurisprudence environment.

Background material

In recent years, design law has undergone important developments. With significant revamping of relevant legislation well underway in the EU, there is a surge in market interest surrounding designs of product parts, disclosure in a high-tech environment, and how to identify the common features of a design when considering invalidity on the ground of lack of individual character. The second session promises to make for compelling listening, with insightful information that will encourage debate on these evolving topics.

Background material

As industries, business practices, consumer behaviour and innovative technology add further layers of complexity, the need to understand what drives trade mark modernisation, and the legal challenges it poses, becomes increasingly crucial. Key professionals from both the private and public sectors will consider, from the applicant’s perspective, the level of acceptance and adoption of motion, multimedia, and other forms of non-traditional trade mark types.

Background material

While many undertakings and organisations still grapple with the challenges brought about by digital transformation, cutting-edge blockchain technologies and virtual reality transform everyday life. How have businesses coped? Do artificial intelligence and the Metaverse have a role to play in legal practice? Do generative AIs, such as ChatGPT, have an impact on lawyers’ work? The fourth session will look into these pressing matters, as well as the IP enforcement challenges posed by Cyberspace.

Exploring Generative AI: Opportunities and use in IP

Miguel Ortega

Head of New Technologies
EUIPO

Miguel Ortega is currently responsible for the New Technologies Service in the Digital Transformation Department of the EUIPO. His responsibilities include tracking and assessing potential technologies and new ... products, as well as their management and promotion. Miguel graduated in Business Computing and in Computer Science from the Universidad Autónoma of Barcelona. Before joining the EUIPO, Miguel worked in several UK Universities in different research positions, among these University College London and City University. He moved from Academy to IT Consultancy and then joined the EUIPO in 2003. Miguel has worked in different roles along his career, always linked to the Information Technology domain. As a Digital Transformation manager, he has led big teams to implement key IP projects to transform the digital landscape at the European Agency, in many cases involving new technologies such as Artificial Intelligence or Blockchain, among others. Miguel is an information technology professional, skilled in management, budgeting, procurement, software development methodologies and is familiar with emerging technologies. He participates in the definition of the EUIPO’s Digital Strategy focusing on an open, friendly and problemsolving approach.

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Peregrino Torregrosa, Fernando Samuel

Lead Data Scientist
EUIPO

Peregrino Torregrosa, Fernando Samuel, is a distinguished AI specialist with more than ten years of expertise in the domain. He currently leads the data science team at the EUIPO, overseeing a group of approximately ten skilled data scientists and computer engineers. This team collaborates to devise ... innovative solutions for intricate challenges. Prior to his tenure at the EUIPO, Fernando Samuel enriched his AI application skills in the marketing sector during his nearly two-year engagement with Kantar-TNS (WPP), the globe's foremost marketing company located in London. His professional journey commenced at the University of Alicante, dedicating over a decade to enhancing AI research. Fernando Samuel's academic foundation is robust, holding a degree in computer engineering, a master's in artificial intelligence, and a doctorate with a focus on Natural Language Processing. He is passionately committed to advancing the field of AI, seeking to uncover its potential applications across diverse areas.

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The Metaverse - is it relevant for your (IP) strategy?

Miguel Ortega

Head of New Technologies
EUIPO

Miguel Ortega is currently responsible for the New Technologies Service in the Digital Transformation Department of the EUIPO. His responsibilities include tracking and assessing potential technologies and new ... products, as well as their management and promotion. Miguel graduated in Business Computing and in Computer Science from the Universidad Autónoma of Barcelona. Before joining the EUIPO, Miguel worked in several UK Universities in different research positions, among these University College London and City University. He moved from Academy to IT Consultancy and then joined the EUIPO in 2003. Miguel has worked in different roles along his career, always linked to the Information Technology domain. As a Digital Transformation manager, he has led big teams to implement key IP projects to transform the digital landscape at the European Agency, in many cases involving new technologies such as Artificial Intelligence or Blockchain, among others. Miguel is an information technology professional, skilled in management, budgeting, procurement, software development methodologies and is familiar with emerging technologies. He participates in the definition of the EUIPO’s Digital Strategy focusing on an open, friendly and problemsolving approach.

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Pedro Rodinger

Accounting Officer
EUIPO

Pedro Rodinger, born in Austria, is a highly experienced professional in the field of accounting and treasury management, currently serving as the EUIPO Accounting ... Officer and Team Leader of the Accounting and Treasury Team at the Office since October 2014. He started at the Office in 1995 and has a rich background in roles such as Director of Finance Department, Director of Designs Department and Director of the Department for Designs and Register within EUIPO. Pedro has demonstrated a profound capability in managing complex financial operations, leading teams, and contributing to strategic and other projects. His academic credentials include a Master in Administration and Accounting from CEREM, Madrid, and a degree in Economics and Business Administration from Wirtschaftsuniversität Wien, Austria. Pedro is multilingual, fluent in German, Spanish, English, and French, and has further enhanced his skills through various professional development courses, including Masterclass on "The Art of Creating Great Presentations", Public Procurement 2017 and Train the trainer 2014. Known for his result-oriented approach, excellent interpersonal skills, and extensive knowledge in accounting, finance, and trademark and design, Pedro is a respected figure at the EUIPO.

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Background material

Protection of original literary, scientific and artistic works and the respective rights of their authors, performers, producers and broadcasters is crucial for fostering investment in creativity and promoting cultural diversity through content. This panel brings together experts and practitioners to exchange views on a wide range of topics, from copyrighted works becoming trade marks to the potential construction of an EU-wide copyright protection system and what it might look like.

Background material

The new Regulation (EU) 2023/2411 establishes a unified GI instrument for the protection of craft and industrial product names throughout the EU. This GI is granted to products originating from specific places or regions, possessing qualities, reputation, or characteristics essentially linked to their geographical origin, and involving at least one production step in that area. As well as considering the more traditional AGRI GI regime, panel experts drawn from a wide range of business backgrounds will analyse the new Craft GI instrument. Additionally, pivotal topics like the interplay between GIs and EU certification and collective marks, together with the third-country dimension to GIs, will be considered.

Background material

Harmonisation through soft law has been at the heart of numerous EUIPO initiatives over the past years. While the EUIPO’s guidelines strive to achieve predictability at the first level of decision-making within the EUIPO, the Boards have made multiple efforts to encourage consistency and coherence at appeal level. This session discusses the steps that have been taken both within the EUIPO and nationally to foster decision-making quality and predictability, as well as considering what the future might hold.

Background material
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